• Fall 2011 - Freda Gregg Lewistown, PA


• Summer 2011 - Shelby Grant, NC

• Spring 2011 - Alan Greenwald, MS

• Winter 2011 –
Erythe Hobbs, WI

• Fall 2010 –
Earl Lawhead, IN

• Summer 2010 –
Donald A. Schirmer, OH

• Spring 2010 – Anthony Vitrano of Amherst NY

• Winter 2010 –
Cecil Jones of Strawberry Hills NY

• Fall 2009 –
Margaret Berger of Carlton TX

• Winter 2009 –
Carl Zollo of Rochester NY

• Fall 2008 –
Susan Biedenbender of Kenosha WI

• Spring 2008 –
Eleanor Juguilon of Strongville OH

• Winter 2008 –
Bula M. Franklin of Rockledge FL

• Fall 2007 –
Edwina C. Merrill of Dunnelion FL

• Spring 2007 –
Richard Loughlin of Tucson AZ

• January 2007 –
James Grothe of Middleton MD

• Fall 2006 –
Carl Billardi of Bayside NY


Sample Response Rates from January 2010 Mailing



Client

Product

Type

Circ

Mail

Phone

Internet

Total

Pct



Good Old Days

Magazine

M I

1,200,000

6086

-

29

6115

0.51%



Arriva Medical

Betty Crocker Diabetes Cookbook

M P

1,200,000

5807

900

-

6707

0.61%



ThyssenKrupp Access

Stair Lift

M P I

1,200,000

1238

239

54

1531

0.13%



Planned Eldercare

Medical Supplies

M P

1,200,000

5650

800

-

6450

0.54%



OxLife

Oxygen Portable Concentrator

P I

600,000

-

428

177

605

0.10%



Hearing Help Express

Batteries by mail (orders)

M

1,200,000

4133

-

-

4133

0.34%



Hearing Help Express

Hearing Aid Mail Order Catalog

M

1,200,000

2877

-

-

2877

0.24%



Totals


-

7,800,000

25,791

2,951

260

29,002

0.37%